Launched in February 2010, DRIVE4COPD is a multi-year public health initiative that aims to help people identify symptoms of COPD and take action. Founding sponsor, Boehringer Ingelheim Pharmaceuticals, Inc. has joined forces with a cross-section of organizations, including the American Lung Association, the COPD Foundation, and NASCAR®, on this large-scale education and awareness campaign to help bring COPD to the forefront.
This initiative aims to help millions of people affected by COPD by focusing national attention on this common and debilitating disease. The campaign includes:
- 44 local "Pit Stop" COPD screening events
- A year long competition among the DRIVE4COPD race team members to see who can encourage the most people to take the screener
- An original campaign song, "Drive," composed by country music star Patty Loveless
- Public service announcements
- Iconic pinwheel symbol
- DRIVE4COPD 300, the first NASCAR Nationwide Series™ race of the season which took place on February 13, 2010
- "Race for the Missing Millions," a star-studded four-day cross-country "race" to identify the millions of people who may be at risk for COPD and don't know it which took place Feb 13 - 16, 2010


